hugo
Rio / São Paulo / Dubai / Sydney
art /
creative
KFC
/ Chickenstock
From the largest cities to the smallest villages across the MENA region, restaurants, corner shops and cafeterias share a very familiar set of photos: KFC’s fried chicken, Zingers, Twisters, etc.
What should KFC do? Go after them? We decided to help them.
Lebanese Army
/ PeaceCamo
For centuries, soldiers around the world have worn camouflage to hide from the enemy, and to most people, it's a symbol of war and hostility. On its 75th Anniversary, the Lebanese Army introduced ‘PeaceCamo’: a new camouflage pattern inspired by REAL-LIFE moments of people and army solidarity.
PeaceCamo repurposed the camouflage’s objective, turning a symbol of war into an icon of peace.
Nissan
/ The Unstuck Poster
The desert is not for beginners. The first rule of off-road driving is to go in a convoy. However, a lot of inexperienced drivers go by themselves, thinking that all they need is a 4x4 car. A lot of them end up getting stuck in the desert.
So we created The Unstuck Poster, made of a special type of rubber, with a unique traction pattern. It also includes a radio transmitter that can send an emergency call, if it’s necessary.
Under Armour
/ #BodyLogoChallenge
Under Armour is recognised by its logo alone, except in the Middle East. And with a new flagship store opening at the Dubai Mall in the UAE, this had to change. So we launched the #BodyLogoChallenge.
A TikTok challenge that invited people to mimic the Under Armour logo using their own bodies. Users took the contest to a whole new level by improvising the most creative - and at times, borderline impossible - postures and gestures to recreate the logo.
Mercedes-Benz
/ Piercing Ad
To launch the New CLA, the Mercedes-Benz Rock Star, a car designed for the younger audience, we put a piercing on the magazine ad.
The ad was printed on special paper that supports the hole and then placed in the magazine. Finally, each piercing was manually applied in each of the 10,000 copies.
Cannes Lions
1x Silver / Direct - ChickenStock
1x Silver / Industry Craft - PeaceCamo
1x Shortlist / Brand Experience & Activation - ChickenStock
The One Show
1x Bronze / Out of Home - PeaceCamo
1x Merit / Desing - PeaceCamo
D&AD
1x Shortlist / Graphic Design - PeaceCamo
New York Festivals
1x Gold / Design - PeaceCamo
1x Silver / Positive World Impact - PeaceCamo
1x Finalist / Creative Data - ChickenStock
1x Finalist / Digital - ChickenStock
1x Shortlist / Pushing Culture - ChickenStock
1x Shortlist / Direct - ChickenStock
1x Shortlist / Public Relations - PeaceCamo
Dubai Lynx
1x Grand Prix / Design - PeaceCamo
1x Silver / Digital - ChickenStock
1x Silver / Creative Strategy - ChickenStock
1x Bronze/ Design - ChickenStock
1x Bronze/ Media - ChickenStock
1x Bronze/ Film - The Noble Speech
The Caples
1x Gold / Digital B to B - ChickenStock
1x Gold / Radical New Strategy - ChickenStock
MadStars
1x Gold / Direct - ChickenStock
1x Gold /
Brand Exp & Activation- ChickenStock
1x Gold / Public Relations - ChickenStock
1x Gold / Media - ChickenStock
1x Bronze / Interactive - ChickenStock
1x Bronze / Peace and Justice - PeaceCamo
2x Crystal / Outdoor - PeaceCamo
2x Crystal / Public Relations - PeaceCamo
The Loeries
1x Gold / Integrated Campaign - ChickenStock
1x Silver / Digital - ChickenStock
1x Silver / Design - PeaceCamo
1x Bronze / Out of Home - The Unstuck Poster
PHNX
1x Silver / Transform a Brand - PeaceCamo
Cresta
1x Bronze / Out of Home - The Unstuck Poster
Lüzer's Archive
3/2021 - PeaceCamo
Rio de Janeiro ︎ São Paulo ︎ Dubai ︎ Sydney
I love ads.
It's a chemical thing.
I started on this journey in Rio de Janeiro, back in 2008. Since then I've never stopped meeting amazing people and learning new things. That's what drives me to work at advertising agencies.
Actually, there is something else. I still get a strong feeling in my heart every time I know I've cracked a new idea, or every time I see someone found out a creative way to solve a problem - and I get jealous right after. In these two cases, it seems like my brain is sending a message to my body saying "This is beautiful!".
I'm always chasing this feeling. It's kind of an addiction. It's love.
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A bit more of my background on Little Black Book, here.
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mail.hugo.agostinho@gmail.com
Senior Creative / Art
whiteGREY (Sydney)
Mar/23 > currently working
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Associate Creative Director / Art
VMLY&R (Dubai)
Apr/22 - Oct/22
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Senior Art Director
TBWARaad (Dubai)
Sep/19 - Apr/22
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